When it comes to short fashion films for brands, Prada is definitely one of my favourites. Not only are the mise-en-scenes visually pleasing, but it is as though the scenes have been taken straight out of a full length indie film, with their clever narratives and alluring characters. Often starring acclaimed actors, such as Lea Seydoux, Helena Bonham Carter and Sir Ben Kingsley.
The newest fashion film to come from Prada is 'A Postman Dream's' ,which presents their Galleria handbag. It was directed by Autumn De Wilde who created a fun, surreal world in a series of five short films, only three of which have been posted on youtube so far. In an interview with style.com De Wilde shared- “I loved the idea of our hero visiting so many different worlds every day and dreaming up fantastic lives for the people her encounters."
As soon as I watched 'A Postman Dreams' it instantly reminded of a Wes Anderson film, who of course previously directed for Prada in the past (Prada Candy). From the colours used, the symmetry and the precision of shots, it is clear that his work had an influence on the films. In particular, The Grand Budapest Hotel came straight to mind whilst I was watching.
What I find enjoyable about Prada fashion films is that they don't seem to take themselves too seriously, there is always a hint of humour and wittiness which is done in such a subtle, effortless way.
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