Wanderland was the witty name that was chosen for the eleven roomed Hermès experience hosted at the Saatchi gallery. Dedicated to the Parisian theme of flânerie ( the French term for strolling or wandering without purpose) the upper floor space of the Chelsea gallery saw an incredible transformation into a series of playful, whimsical and rather surreal set of scenes. The rooms provided an immersive experience for the public, allowing people to indulge into the brand without having to spend a hefty sum of money.
Pierre-Alexis Dumas on Wanderland: ”It’s not about marketing the brand, it’s more about conveying who we are, something that even children can enjoy, you just need a fresh eye to look at it”.
Within the eleven rooms visitors were plunged into a world of fantasy and taken on journey, with the charming installations created by a range of different contemporary artists. The man behind the set design was Hubert le Gall. Featuring walls inserted with videos, clever projections and an stretch of curiosities, each time you entered a new room you were pleasantly suprised with a different and an exciting piece of the brand.
To accompany the exhibition, a book illustrated by Emmanuelle Pierre was on sale in the store. So if your ever strolling around Kings Road or Sloane square I highly recommend paying a visit. The exhibition will be on display in London until May 2 before moving to Paris in September, Turin, Italy, in December and China next year.
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